When you optimize a blog post, you optimize for a keyword. If it’s a list of 2018 holiday shopping statistics, you better make sure “holiday shopping statistics 2018” shows up in your URL, your page title, your meta description, and the like.
You do this to ensure that your blog post is considered relevant when somebody searches for information regarding holiday shopping statistics. Optimizing an Amazon product listing is no different. Amazon keywords and your product titleĪs you may have already intuited, the title of your product is pretty important to its success in the Amazon search results. In fact, from a keyword perspective, it’s probably the most important part of your listing. When you search for a product, do you click on each result and carefully inspect the ins and outs of each product details page? Think about your behavior as an Amazon consumer for a moment. If you do, please be a responsible citizen and turn yourself in to the police. Normal people look for shortcuts all the time. When shopping on Amazon, that means scanning product titles-often only the first part of product titles-in search of the one most relevant to the consumer’s needs. Say it with me, folks: put your most important keywords in your product title, and put your very most important keywords at the beginning of your product title.īrand name.
Of course, you’re trying to appease the algorithm, too. Regardless of how you look at it, Amazon keywords are essential to your product titles. One last thing: keep screen size in mind. Your product titles are going to look different depending on the device your prospect is using to browse Amazon. This is yet another reason to put your most crucial keywords first.
#BOOLEAN SEARCH AMAZON SERIES#
The product details page is your opportunity to outline all the best features and benefits of your product in a series of concise bullet points. It’s also the place to use the keywords you couldn’t fit in the product title. Product details optimization is important for a couple reasons. Primarily, this is a great chance to nudge the prospect closer to clicking “Add to Cart.” Your outstanding product title brought her here, and now your highly informative bullet points will secure the conversion. Remember that product conversion rate has a huge influence on the order of Amazon search results.
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